Samuel Asher

Sam Asher joined the Virginia Holocaust Museum as Executive Director in 2018. Sam came to VHM from his position as CEO of the Jewish Community Federation of Richmond where he served since 2010.

During Sam’s tenure as the Executive Vice President of the Jewish Federation of Delaware a $23 million dollar capital campaign was completed, which built and renovated space for all of the federation’s local beneficiary agencies. Annual campaign and endowment efforts reached all-time highs.

He was the Executive Vice President of the Jewish Federation of Delaware for over eight years, and was Executive Director of the Hartford Jewish Federation for three years. He also led the St. Paul United Jewish Fund and Council for 10 years. He completed a two year term as Chair of the United Jewish Communities Intermediate Executives’ Group in 1999 and also served on the UJC Strategic Planning Committee and Executive Committee.

Sam served as Associate Executive Director in Kansas City for seven years and began his career in Ottawa, Canada as a Planning & Campaign Associate.

He is a native of Detroit and received his undergraduate degree from the University of Michigan. He holds a dual Master’s Degree in Social Work/Community Planning from the University of Maryland and Jewish History from the Baltimore Hebrew University.